Why are the same women's basketball teams in Final Four? The answer is money

Why are the same women's basketball teams in Final Four? The answer is money

Let's go back to 1996, when Pat Summitt was dominating at Tennessee, when Geno Auriemma owned just one national championship ring, when Andy Landers had the Georgia Bulldogs playing at a contending level, and when Tara VanDerveer took the year off to focus on the Olympic team but Stanford made the Final Four anyway.

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The Final Four and national championship for the Women's NCAA Tournament that year was held in Charlotte, North Carolina — the only time it's ever been played in the basketball-crazed Tar Heel State. With Michelle Marciniak leading the way for the Lady Vols, Summitt won her fourth of what would be eight national titles.

It was also the only time in the history of the tournament that the same four teams made back-to-back Final Fours, with Tennessee, UConn, Georgia and Stanford all showing up in the Queen City after having met the previous year in Minneapolis, Minnesota.

Until now, of course.

For the second time in the history of the tournament — which the NCAA began holding in 1982 — the same four teams will be at the Final Four: UConn, UCLA, Texas and South Carolina. A year ago in Tampa, Florida, the Huskies defeated the Gamecocks for Auriemma's 12th national championship. The Huskies and Gamecocks will face off in the first of two national semifinal games and the Bruins andLonghornswill play in the second on April 3 in Phoenix at Mortgage Matchup Arena.

This is also the fifth time in women's March Madness history that the Final Four will feature all No. 1 seeds. It last happened in 2018, a year in which Arike Ogunbowale powered Notre Dame to its second national championship.

<p style=Kamy Peppler #1 of the Green Bay Phoenix reacts against the Minnesota Golden Gophers in the third quarter during the First Round of the Women's NCAA Tournament at Williams Arena on March 20, 2026 in Minneapolis, Minnesota. The Golden Gophers defeated the Phoenix 75-58.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Audi Crooks #55 of the Iowa State Cyclones reacts during the second half in the first round of the 2026 NCAA Women's Basketball Tournament against the Syracuse Orange at Harry A. Gampel Pavilion on March 21, 2026 in Storrs, Connecticut. The Vermont women's basketball team starters consoled each other as the Caramounts lost to Louisville at the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky, March 21, 2026. Rhode Island Rams head coach Tammi Reiss gives a hug to Rhode Island Rams guard Sophia Vital (15) in the waning moments of the Rams' loss to Alabama in the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky, March 21, 2026. Comari Mitchell #5 of the Jacksonville Dolphins reacts during the second half of the game against the LSU Tigers in the first round of the 2026 NCAA Women's Basketball Tournament at Pete Maravich Assembly Center on March 20, 2026 in Baton Rouge, Louisiana. Bailey Burns #11 of the Jacksonville Dolphins exits the court after the game against the LSU Tigers in first round of the 2026 NCAA Women's Basketball Tournament at Pete Maravich Assembly Center on March 20, 2026 in Baton Rouge, Louisiana.

March Sadness hits hard in the Women's NCAA basketball tournament

Kamy Peppler #1 of the Green Bay Phoenix reacts against the Minnesota Golden Gophers in the third quarter during the First Round of theWomen's NCAA Tournamentat Williams Arena on March 20, 2026 in Minneapolis, Minnesota. The Golden Gophers defeated the Phoenix 75-58.

Much has been made throughout this season about the rise of parity in women's college basketball. Texas coach Vic Schaefer — who is the first coach in to take two different programs to multiple Final Fours, previously leading Mississippi State to the national title game in back-to-back seasons — talked about the increased equivalency in skill among teams after his Longhorns hammered Michigan 77-41 in the Elite Eight on Monday night.

"The parity in our game right now is at an all-time high. I think the support, the fan bases across the country, the crowds that schools are drawing, but I think the parity is what really jumps out at me," Schaefer said. "I think there are so many good players, so many good coaches. I think universities are investing in their women's basketball programs.

"This is a prime example of when you invest in something and you pour it into something and you do it the right way, you are going to get a good return."

A case could be made that parity is improving in women's basketball and the playing field has beenleveled a bit thanks to the transfer portal, NIL, revenue sharing and some universities pouring big money into their women's basketball programs.

Several teams this season ended long NCAA Tournament droughts. Texas Tech won an NCAA Tournament game for the first time since 2005, Clemson went dancing for just the second time since 2002, Minnesota made the Sweet 16 for the first time since 2005, Notre Dame advanced to the Elite Eight as a No. 6 seed for the first time in Niele Ivey's tenure as head coach, and Virginia — a No. 10 seed this year — advanced to the Sweet 16 for the first time since 2000. All of those teams bolstered their rosters with transfers last offseason, transforming their outlooks for the year.

The Merriam-Webster Dictionary, however, defines parity as "the quality or state of being equal or equivalent."

And it's hard to argue Texas Tech is on the same playing field as UConn, or Clemson is capable of dominating opponents the way that UCLA has, or Virginia could hang with a team like Texas. Fans across the country saw what happened when Minnesota met the Bruins in the Sweet 16 and when the Fighting Irish clashed with the Huskies in the Elite Eight — both UCLA and UConn won by double figures.

So while parity has perhaps increased across the wide middle of the sport, it hasn't reached the very top, where — for the most part — the same four teams were behemoths from the beginning to the end of the season, save for a few regular-season upsets here and there.

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It's easy to see on the surface why the Huskies, Bruins, Longhorns and Gamecocks have separated themselves. They have great coaches and extremely talented players. UConn's Azzi Fudd, UCLA's Lauren Betts and South Carolina's Raven Johnson will all be first-round picks in the upcoming WNBA draft. Each team has multiple All-American caliber players starring for them, from UConn's Sarah Strong to Texas' duo of Madison Booker and Rori Harmon.

But a quantifiable data point that shows why these four teams have risen above the rest is money.

UConn's Azzi Fudd and Sarah Strong are among the top players set to tipoff March Madness. Here's the best players in women's college basketball: It's hard to believe Sarah Strong could top her record-breaking freshman season, but she's one-upped herself. Strong has career highs in points (18.5), assists (4.1), steals (3.4), field goal percentage (60.1%) and free throw percentage (87.3%). She leads UConn in nearly every statical category, including points, rebounds, steals and blocks. Expect Strong to have a strong showing in the NCAA Tournament. She set the freshmen points record in an NCAA Tournament (114) last season. UCLA Bruins center Lauren Betts' stats are slightly down from last season, but she's no less dominant. She leads UCLA in points (16.4), rebounds (8.6) and blocks (1.9) per game and has 11 double-doubles. Her efforts earned her Big Ten Player of the Year and Big Ten Defensive Player of the Year honors, becoming the first player in Big Ten history to earn both in the same season. Texas Longhorns forward Madison Booker has reached new heights this season earning first-team All-SEC after recording career highs in points (18.9), steals (2.3) and field goal percentage (51.6%), which she raised from 46.1% last season. Booker leads the Longhorns in scoring and has been in double-digits for all but two games this season. She's only a junior, but she's already climbed to No. 6 on Texas' all-time scoring list with 1,873 points career points entering March Madness. UConn Huskies senior guard Azzi is shooting lights out from the 3-point line. She's averaging a career-high 44.6% from beyond the arc and her 104 3-pointers rank second in the nation. Her field goal percentage (48.9%) also marks a career-high. Fudd has also helped anchor UConn's top-ranked scoring defense. She's one of three Huskies to have at least 85 steals this season, joining Sarah Strong (111) and KK Arnold (93). Fudd is also flirting with the 50-40-90 stat line — 50% from the field, 40% from the 3-point line and 90% from the free throw line. Vanderbilt's Mikayla Blakes was named the SEC Player of the Year after leading Vanderbilt to its first 27-win regular season in program history. Blakes leads the nation in scoring averaging 27.0 points per game, including 12 games of 30 or more points. Ten of those 12 games came in conference play. Blakes has recorded double-digit points in every game this season and is currently riding a 50 game double-digit scoring streak, the longest active streak in the SEC and third longest in NCAA Division I women's basketball. Blakes is the second Vanderbilt star to win SEC Player of the Year and the first sophomore since South Carolina's A'ja Wilson in 2016. Olivia Miles' transfer from Notre Dame to TCU has been seamless if you look at her stat line. Miles is the centerpiece of the Horned Frogs' offense and has upped her scoring average from 15.4 points last season to a career-high 19.6 points. Miles tops the nation with five triple doubles and has done so efficiently, with career highs in field goal percentage (48.7) and free throw percentage (84.4%). Iowa State Cyclones center Audi Crooks ended the regular season with a bang, dropping 41 points and 13 rebounds against Kansas State — shooting an efficient 16-of-19 from the field. That marked Crooks' fourth 40-point game of the season and 12th double-double. Crooks has scored in double digits every game this season, extending her streak to 97 straight career games — the longest active streak in the nation. She became the fastest player in Big 12 history to reach 2,000 points on Jan. 28 and picked up an unanimous first-team All-Big 12 nod. Ohio State's Jaloni Cambridge has arrived! The sophomore guard is in midst of a breakout season. She upped her points per game from 15.4 last season to 22.8, which ranks seventh in the nation. Her field-goal percentage also increased by nearly eight points to 49.0%. She's scored double-digit points in every game this season and became the 40th Buckeye to surpass 1,000 career points on Feb. 8 against Oregon. She's only the fifth Ohio State player to record 700 points in a season. South Carolina Gamecocks forward Joyce Edwards has taken a large step this season. The 6-foot-3 forward slid into the starting lineup after senior forward Chloe Kitts was ruled out for the season with an ACL injury in her right knee. Edwards has powered South Carolina to the fourth-best scoring offense in the nation (86.3 points per game). She's averaging a team-high 19.6 points in 34 starts, up from 12.7 points and one start her freshman year. Her stat line is rounded out by 6.3 rebounds, 2.4 assists and 1.7 steals per game. Notre Dame Fighting Irish guard Hannah Hidalgo has been a walking highlight reel. Hidalgo turned in career highs in points, steals, rebounds, field-goal percentage and made ACC history by winning both Player of the Year and Defensive Player of the Year in consecutive seasons. Hidalgo set an NCAA record with 16 steals in a game and scored a school-record 44 points in Notre Dame's 85-58 win over Akron on Nov. 12. She leads the nation in total steals (173), which set a single-season ACC record.

Players to watch in 2026 women's NCAA basketball tournament

Matt Brown, the publisher of the Extra Points newsletter which often focuses on the intersection of business and college athletics,obtained the operating budgets for women's basketballprograms in fiscal year 2025. Want to take a guess as to where these teams landed in spending?

UConn was first, South Carolina was second, Texas was fourth and UCLA was sixth — each spending north of $9 million.

Now, these figures don't include things like NIL and revenue sharing — the money that schools can directly give to athletes now thanks to the House Settlement. But it's safe to assume if these programs are spending nearly eight figures in operating expenses, their players are probably getting healthy paychecks too.

While stationed in front of loud microphones on big stages this month in the NCAA Tournament, coaches around the country used those platforms to not-so-subtly ask for more money.

"In this day and age, we've got to have more resources to be able to fund a team. I have no idea what LSU's cap is or what their total amount is for their team, but ours is probably an eighth of it, if that," Texas Tech coach Krista Gerlich said after losing to the Tigers in the second round. "I don't have a million-dollar player on my team. That doesn't mean everything except that there's a huge difference in the level of talent. We have to have that investment to be able to compete at that level."

It's worth noting LSU — which won the national championship in 2023 and has since advanced to the second weekend of the tournament in three straight seasons — was third in operational spending in fiscal year 2025 at about $12.1 million.

"You're going to need continuous support. There's got to be an investment in your sport, because it's changing. It really is," Kentucky head coach Kenny Brooks said after losing to Texas in the Sweet 16. "I am not one of those guys that's going to sit up here and say you have to have the most money to compete, but you need to be able to have the investment put into you. Then it is my job to spread it out the right way."

Texas spent about $3.4 million more than Kentucky did in fiscal year 2025. LSU spent about $4.1 million more than Texas Tech.

Those differences that Gerlich talked about were easy to see on the box scores in the Elite Eight this past weekend, where the Huskies, Bruins, Longhorns and Gamecocks won their games by an average margin of 23 points — the largest ever in that round in the history of the NCAA Tournament.

"There's more parity coming, but there's still the upper echelon of NCAA Division I women's basketball and there's the rest of us," Gerlich said. "We have to be able to fund our program in the NIL space and the rev share space to be able to compete at the level to win championships."

Texas Tech is a school thatmade no secretsabout buying its way to national title-contending status in football andsoftball. In women's basketball, the same is true — to win, schools have to spend.

Until more programs go deeper into their wallets like UConn, UCLA, Texas, South Carolina and LSU, there will continue to be a clear separation between the championship contenders and the other teams in the sport.

This article originally appeared on USA TODAY:Women's basketball is seeing more parity, but not at the Final Four

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